Exclusive home of Bentley Motors in Italy

Showroom adopts new Bentley corporate identity. Created with the same luxurious materials and hand-crafted with the same attention to detail as Bentley cars.

(Crewe / Milan, 19th February 2016) Bentley Motors is celebrating the grand opening of its latest retailer, in Milan, Italy.

The all new location in the heart of Milan consists of a showroom measuring 500 m² and a state-of-the-art workshop and aftersales centre. Following eight months of construction and substantial investment, Bentley Milan welcomed more than 300 customers and guests to the new showroom for the first time yesterday.

Robert Engstler, Regional Director, Bentley Europe, said at the opening: “This is a great day for Bentley in Italy. With this new retailer we ensure that our customers have a unique Bentley experience and we are proud to set a new benchmark in the luxury automotive market here in Italy. I am glad we took this important step together with our partners at Bentley Milan.”

Being the only Bentley retailer in Italy, Bentley Milan offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods.

The showroom opening marks market-entry for the all-new Bentayga, the fastest, most powerful, most luxurious and most exclusive SUV in the world.

Ado Fassina, CEO Fassina Group Italy, added: “I am very proud to represent the most successful automotive luxury brand in the world. Bentayga launch and luxury market growth fully convinced me to invest in the completely new Bentley corporate identity. Our main target is to deliver to Bentley customers the best luxury experience on both, sales and aftersales services.”

The new showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.

Bentley Milan and the Fassina Group combine in-depth knowledge of the market with a successful track record of automotive retailing.